It’s All About MLB Baseball in Cleveland, OH
Local TV Snapshot: June 26 – July 2, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 63.1 Million
TV Households: 1,252,736
National Rank: #19
Overview:
It was all about the Cleveland Guardians MLB team this week in Cleveland, OH, as the market earned over 63 million total hours of live television viewed.
On broadcast networks, MLB baseball on WJW (FOX) earned the highest live household rating of the week, with a 7.4. WJW (FOX) maintained a strong performance across this ranking, earning four of the top 5 series this week. Amongst cable series, it was the Guardians Live Postgame series on BSGL (Bally Sports Great Lakes) that topped our series ranking with a live household average rating of 3.0.
On the network side, WJW (FOX) maintained the success seen amongst their series, earning the number one broadcast network ranking for the week as well, with an average live household rating of 3.2. Amongst cable networks, it was FOX News Channel that earned the top spot, pulling in an average live household rating of 1.2.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Telecast | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | MLB on FOX | WJW (FOX) | S | 7.4 | 93.1K |
2 | News 5 at 6pm | WEWS (ABC) | S, U | 7.1 | 89.0K |
3 | FOX 8 Saturday Morning News | WJW (FOX) | S | 6.5 | 81.8K |
4 | Fox 8 Sunday Morning News | WJW (FOX) | U | 6.5 | 81.1K |
5 | FOX 8 News at 8AM | WJW (FOX) | M, T, W, R, F | 6.4 | 80.7K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.
Top Five Cable Series (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Telecast | Network: | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | Guardians Live Postgame | BSGL (Bally Sports Great Lakes) | T, W, R, F, U | 3.0 | 37.9K |
2 | The Five | FNC (FOX News Channel) | M, T, W, R, F, S | 2.5 | 31.1K |
3 | Jesse Watters Primetime | FNC | M, T, W, R, F | 2.2 | 27.7K |
4 | Special Report with Bret Baier | FNC | M, T, W, R, F | 2.0 | 25.0K |
5 | MLB Baseball | BSGL | M, T, W, R, F, S, U | 1.9 | 24.3K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.
Top Five Broadcast Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | WJW (FOX) | 3.2 | 40.2K |
2 | WKYC (NBC) | 2.2 | 27.8K |
3 | WEWS (ABC) | 2.1 | 26.3K |
4 | WOIO (CBS) | 2.1 | 25.9K |
5 | WVPX (ION) | 0.7 | 9.3K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.
Top Five Cable Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.2 | 15.4K |
2 | BSGL (Bally Sports Great Lakes) | 0.8 | 10.2K |
3 | MSNBC | 0.7 | 8.7K |
4 | S1CL (Spectrum News 1 - Cleveland) | 0.6 | 8.1K |
5 | CNN | 0.5 | 6.4K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.
Network Persona Spotlight: WJW (FOX)
Demographics: | Interests & Habits: |
Age: 55+ | Donates to charitable causes |
Household: No Children Present in Home | Recreational vehicle owner |
Education: High School Graduate | Major League Baseball fan |
Source: Comscore TV, Preliminary Data, Jun. 26 – Jul. 2, 2023, US.
Top Five Local Broadcast Networks: Social Media (By Total Actions)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Total Actions (FB, TW, IG) | # of Posts |
1 | WOIO - Cleveland 19 News | 116.7K | 778 |
2 | WJW - Fox 8 News | 89.6K | 580 |
3 | WKYC Channel 3 - Cleveland | 54.6K | 601 |
4 | News 5 Cleveland | 33.9K | 278 |
5 | WMFD TV | 722 | 15 |
Source: Comscore Social, PowerRankings, Jun. 26 – Jul. 2, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only