NBA Finals Drive Ratings in Dallas-Ft. Worth, TX
Local TV Snapshot: June 5-11, 2023
Caleb White
Product Marketing PrincipalComscore
Hours of TV Viewed: 94 Million
TV Households: 2,224,731
National Rank: #5
Overview:
With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
On broadcast networks, it was all about the NBA Finals on WFAA (ABC.) Despite the Dallas Mavericks not making a Finals appearance, DFW residents still tuned in and earned a live HH rating of 10.5 for the series. On cable networks, FOX News Channel had a strong week, earning all five positions in our weekly cable series ranking. At the top of this list was Jesse Waters Primetime, which pulled in an average live household rating of 1.5 for the week.
FOX News Channel’s success translated over to the cable network ranking as well, earning the number one position for the week with an average live household ranking of 1.0. On the broadcast side, KDFW (FOX) earned the number one position for the week with an average live household rating of 2.8.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Top Five Broadcast Series (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Telecast | Local Affiliate | Day of Week | Live HH Rating | Average Audience (TVs) |
1 | NBA FINALS | WFAA (ABC) | W, F | 10.5 | 234.6K |
2 | News 8 at 6p Saturday | WFAA (ABC) | S | 7.2 | 160.8K |
3 | News 8 at 5 p.m. Saturday | WFAA (ABC) | S | 6.9 | 152.4K |
4 | News 8 Update at 10 | WFAA (ABC) | M, T, W, R, F, S, U | 6.3 | 140.6K |
5 | News 8 at 5:30 | WFAA (ABC) | U | 6.1 | 136.0K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.
Top Five Cable Series (by Rating)
Telecast Detail | Telecast Performance | ||||
|---|---|---|---|---|---|
Rank | Telecast | Network: | Day of Week | Live HH Rating | Average Audience (TV)s |
1 | Jesse Watters Primetime | FOX News Channel | M, T, W, R, F | 1.5 | 34.4K |
2 | The Five | FOX News Channel | M, T, W, R, F, S | 1.5 | 33.3K |
3 | Special Report with Bret Baier | FOX News Channel | M, T, W, R, F | 1.4 | 31.8K |
4 | America's Newsroom | FOX News Channel | M, T, W, R, F | 1.2 | 27.1K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.
Top Five Broadcast Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | KDFW (FOX) | 2.8 | 63.0K |
2 | WFAA (ABC) | 2.7 | 61.1K |
3 | KXAS (NBC) | 2.2 | 49.6K |
4 | KTVT (CBS) | 2.1 | 46.7K |
5 | KUVN (Univision) | 0.9 | 19.6K |
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.
Top Five Cable Networks (by Rating)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Live HH Rating | Average Audience (TVs) |
1 | FNC (FOX News Channel) | 1.0 | 21.5K |
2 | MSNBC | 0.5 | 10.2K |
3 | ESPN | 0.4 | 9.9K |
4 | S1DF (Spectrum News 1 - Dallas-Ft.Worth) | 0.4 | 9.8K |
5 | CNN | 0.4 | 8.7K |
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.
Network Persona Spotlight: KDFW (FOX)
Demographics: | Consumer Habits: |
Age: 55+ | PGA Golf Fan |
Household: No Children Present | Fishing Enthusiast |
Residence: Owns Home | Verizon Customer |
Source: Comscore TV, Preliminary Data, Jun. 5-11, 2023, US.
Top Three Local Broadcast Networks: Social Media (By Total Actions)
Telecast Detail | Telecast Performance | ||
|---|---|---|---|
Rank | Network: | Total Actions (FB, TW, IG) | # of Posts |
1 | KDFW FOX 4 News | 159.7K | 527 |
2 | WFAA ABC 8 | 59.3K | 566 |
3 | KXAS - NBC DFW | 43.4K | 488 |
4 | KTVT - CBS DFW | 28.6K | 308 |
5 | Noticias 23 Dallas | 20.2K | 470 |
Source: Comscore Social, PowerRankings, Jun. 5-11, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only