comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leer másPor: Andrew Lipsman Etiquetas: Cross Media, Mobile, Multi-Platform, TV, Video
comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Leer másPor: Gian Fulgoni Etiquetas: Advertising, Cross Media, Mobile, Retail, TV
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Leer másPor: Carmela Aquino Etiquetas: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube
In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Leer másPor: Joan FitzGerald Etiquetas: Multi-Platform, Smartphone, Tablets, TV
Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees ViewFeaturing: Magid M. Abraham, Ph.D. Etiquetas: Advertising, TV, Video
Greg Dale outlines the opportunity for Social TV and highlights some key trends shaping the UK and European digital landscape. Leer másEtiquetas: Mobile, Smartphone, Social, TV
The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers continue to watch their programming from the "traditional" TV platform, consumers who connect with content via mobile and the Internet represent... Leer másPor: Beth Uyenco Etiquetas: Mobile, Smartphone, Tablets, TV
Owen will examine how the trends of online video usage have shaped the current Web TV landscape and what lies in store for this dynamic platform. Leer másEtiquetas: TV
comScore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research leverages comScore’s unique single-source multi-screen measurement panel, revealing critical learnings about the reach, exposure and engagement of Multi-Screen... Leer másPor: Joan FitzGerald Etiquetas: Mobile, Multi-Platform, Tablets, TV, Video
In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Leer másPor: Judy Bahary, Stephanie Adamo Etiquetas: Media & Entertainment, Video, TV