Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Comunicado de prensa ene. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leer más

Por: Andrew Lipsman Etiquetas: Cross Media, Mobile, Multi-Platform, TV, Video

Presentacion sep. 19, 2013 | Share Crack the Code on Cross-Platform

Cross-Platform: A Reality Check

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Leer más

Por: Gian Fulgoni Etiquetas: Advertising, Cross Media, Mobile, Retail, TV

Blog abr. 25, 2013 | Share UbiquiTV

comScore at the NewFronts: UbiquiTV is the New Reality

At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Leer más

Por: Carmela Aquino Etiquetas: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTube

Presentacion mar. 13, 2013 | Share

The Multi-Platform World is Complex…How Do We Measure It?

In this presentation, comScore Vice President of Television and Cross-Media Solutions Joan Fitzgerald discusses the growing complexity of the multi-platform world and explains how comScore’s MMX MP measures this key digital activity. Leer más

Por: Joan FitzGerald Etiquetas: Multi-Platform, Smartphone, Tablets, TV

Video mar. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Featuring: Magid M. Abraham, Ph.D. Etiquetas: Advertising, TV, Video

Presentacion dic. 5, 2012 | Share

Evaluating the Social TV Opportunity

Greg Dale outlines the opportunity for Social TV and highlights some key trends shaping the UK and European digital landscape. Leer más

Etiquetas: Mobile, Smartphone, Social, TV

Presentacion nov. 7, 2012 | Share

How Multi-Screen Consumers Are Changing Media Dynamics

The media landscape as we know it is rapidly changing, driven by the expansion of consumer viewing habits from TV alone to the combination of digital platforms and TV. Although millions of consumers continue to watch their programming from the "traditional" TV platform, consumers who connect with content via mobile and the Internet represent... Leer más

Por: Beth Uyenco Etiquetas: Mobile, Smartphone, Tablets, TV

Presentacion sep. 27, 2012 | Share

The Past, Present and Future of Online Video

Owen will examine how the trends of online video usage have shaped the current Web TV landscape and what lies in store for this dynamic platform. Leer más

Etiquetas: TV

White paper ago. 28, 2012 | Share How Multi-Screen Consumers Are Changing Media Dynamics

How Multi-Screen Consumers Are Changing Media Dynamics

comScore partnered with the Coalition for Innovative Media Measurement (CIMM) to better understand the viewing habits of consumers who engage with media brands across multiple screens. This research leverages comScore’s unique single-source multi-screen measurement panel, revealing critical learnings about the reach, exposure and engagement of Multi-Screen... Leer más

Por: Joan FitzGerald Etiquetas: Mobile, Multi-Platform, Tablets, TV, Video

Presentacion jun. 5, 2012 | Share

Surviving the Upfronts in a Cross-Media World

In this report, comScore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewing landscape. Also featured are critical insights for building cross-media campaigns across TV and digital video media, including cross-media campaign... Leer más

Por: Judy Bahary, Stephanie Adamo Etiquetas: Media & Entertainment, Video, TV

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