INTERACT Virtual Summit: The Strategy behind Telemundo's Exploration on Con...
INTERACT Virtual Summit: Branded Content and Creative Monetization Models
Context & Audiences, Targeting In Tandem
Rachel Gantz, GM of Activation Solutions at Comscore, discusses audience-based targeting vs. contextual targeting and the advantages of paring both strategies together with BeetTV's Andy Plesser.
Workout Videos are Fast Growing Genre
O "Filtro de segurança da marca durante a epidemia" da Comscore permite que...
Consumo de mídia durante a pandemia de coronavírus
Uma análise de alto nível de como a pandemia do COVID-19 está afetando o comportamento do público e do consumidor em todas as plataformas. Leia mais (em inglês).
Contextual Targeting for Advertising on Connected TV
Data-Driven Means Data-Cleaning
Linear TV is Going Addressable & National
Social Questions: What Social Metrics Matter Most to You?
Social Questions: What is Your Biggest Challenge on Social?
Verity Wilson, Digital Insights Manager at Mindshare, shares her expert opi...
Shareablee INTERACT summit: The Ultimate Social Data Game Show
Unlocking the Addressable Future
The Future of Advanced TV
The Future of Addressable TV
Comscore and Inscape: Insights from IAB NewFronts West 2019
Disney's Growing Dominance in Hollywood