Mais insights

Measurement and Analytics Role in Driving Strategy in Turbulent Times

Moderated by Grant Johmann Joined with Sid Shah from Conde Nast, Jason Ehrich from Fox News, Justin Karp from NBC Sports, and Freddy McLaughlin from Mondelez.

Context & Audiences, Targeting In Tandem

Rachel Gantz, GM of Activation Solutions at Comscore, discusses audience-based targeting vs. contextual targeting and the advantages of paring both strategies together with BeetTV's Andy Plesser.