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Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...
Expanding Fast
Fast Facts: UEFA Champions League 2023/24
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It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers...
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Fall Targeting Guide 2024
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Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Comscore’s Advocacy and Political Solutions Yielding Client Success for Vot...
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2024 Summer Games Audience Targeting Guide
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Comscore Collaborates with Snowflake