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Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...

Advertising in age-restricted industries like alcohol and gambling faces unique regulatory hurdles, complicating the scaling of ad targeting across different screens. Connected TV (CTV) has emerged as...

Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers...