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Target Group Index Clickstream Launch

Check out the material presented in the Media + event, in which we launched the first product of the global strategic alliance between Comscore and Kantar IBOPE in Latin America: Target Group Index Cl...

Mobile App: 1 in 5 app users is aged 55+

Globally, mobile apps dominate mobile time and are already approaching even the largest desktop sites in terms of reach. They can provide a huge benefit to brands, but with only 1 in every 5 mobile us...