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When Money Moves to Digital, Where Should It Go

In this paper, Comscore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in...

State of the Internet with a Focus on Mexico and Latin America

The State of the Internet in Mexico was presented by Iván Marchant, Comscore country manager of Mexico. The presentation delivers an overview of the global web followed by a thorough analysis of the I...