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What Would Don Draper Do In A Digital World

Today, as more advertising dollars shift to digital and the costs associated with advertising on this channel rise, the role of creative needs to be elevated to the forefront of the conversation. But...

How Publishers are Gaining Share in a Growing Display Advertising Market

According to Comscore Ad Metrix, nearly 1.3 trillion display ads were delivered to U.S. Internet users in Q3 2010, marking a 22% increase versus a year ago. Facebook.com led all online publishers with...