- 17 avril 2020

A Look at Local: How COVID-19 is Shaping Media Consumption

Mandy Leef
Mandy Leef
Senior Director, Account Management
Rachel Cooper-Blank
Rachel Cooper-Blank
Lead Account Manager

As COVID-19 continues to spread around the globe, the impact of shifting television viewership habits is being felt all the way down to the local level.

In this Coffee with Comscore webinar, we explored how the coronavirus is contributing to shifting media consumption trends in local markets across the U.S. – from changing demographics, to trending dayparts, to viewing across traditional TV and streaming channels.

This webinar looked at:

  • Household viewership trends across U.S. television markets
  • TV and streaming viewership consumption insights
  • The shift in audience demographics
  • Shifting local market viewership trends across the U.S.

To learn more about how Comscore can help you continue to reach consumers in a shifting media environment,  click here.

Coronavirus Insights

Accédez à nos mises à jour sur l'évolution des comportements en ligne liée à la pandémie, ainsi que l'impact qui en résulte sur les industries de la publicité et des médias: comscore.com/fre/Insights/Coronavirus.

Inscrivez-vous pour être averti dès lors que de nouvelles informations ou données sont disponibles.
S'inscrire

Coronavirus Insights

More about

Coronavirus Local TV OTT TV

Local TV Measurement

StationView Essentials® provides stable and granular local television viewing insights across every local market

Demandez une démonstration