- 23 juin 2020

State of OTT

James Muldrow
James Muldrow
Chef de produits, Comscore

Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.

Our fourth annual “State of OTT” webinar examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space.

Key topics covered in this webinar include:

  • Changes in OTT viewing behavior from recent trends and the impact from COVID-19
  • Drivers of growth in streaming services, and whether audiences engage differently with subscription vs. ad-supported services
  • How changes in OTT consumption relate to consumption in other platforms, such as live TV, DVR, VOD, desktop and mobile

More about

OTT