Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Over-the-top (OTT) viewing continues to be a mainstream behavior in the United States. However, the industry landscape in 2020 is rapidly changing due to the growth of OTT services, content and devices as well as the COVID-19 pandemic’s effect on consumer behavior.
Our fourth annual “State of OTT” webinar examines today’s consumption and device usage trends to understand evolving audience habits in a dynamic space.
Key topics covered in this webinar include:
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected...
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Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs,...