- 7 novembre 2023

A Sports Filled Week in San Antonio, TX

Local TV Snapshot: Oct. 23-29, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: San Antonio, TX
Hours of TV Viewed: 37.8 Million
TV Households: 749,825
National Rank: #37

Overview:

Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking. KSAT (ABC) however was able to take the crown in this weeks broadcast network ranking, thanks to an average live household rating of 4.3 throughout the week.

On cable networks, we finally saw a break from the football mania. Wednesday’s NBA Basketball on ESPN earned the title of top series of the week thanks to a live household rating of 9.1, or nearly 1 in 10 households tuning in. In this week’s cable network ranking, FOX News Channel earned the number one spot thanks to an average live household rating of 1.4 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL on FOX Single

KABB (FOX)

U

24.0

179.8K

2

CBS NFL National

KENS (CBS)

U

20.1

150.4K

3

FOX NFL Sunday Pregame

KABB (FOX)

U

17.7

132.8K

4

CBS NFL National Post-Gun

KENS (CBS)

U

17.2

129.1K

5

NFL on FOX Post Gun

KABB (FOX)

U

16.1

120.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

NBA Basketball

ESPN

W

9.1

68.3K

2

MLB NLCS

TBS (Turner Broadcasting Station)

T

5.3

39.7K

3

2023 MLB Playoffs

FOXSP1 (FOX Sports 1)

M

5.3

39.7K

4

NBA Basketball

ESPN

W

3.6

26.7K

5

College Football

ESPN

S

3.5

26.0K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KSAT (ABC)

4.3

32.6K

2

KENS (CBS)

3.2

23.9K

3

KABB (FOX)

2.8

21.3K

4

WOAI (NBC)

2.2

16.1K

5

KWEX (Univision)

1.0

7.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.4

10.6K

2

ESPN

0.8

5.7K

3

CNN

0.7

4.9K

4

S1SA (Spectrum News - San Antonio

0.6

4.3K

5

MSNBC

0.5

3.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Antonio, TX Market, Week of Oct. 23-29, 2023, US.

Network Persona Spotlight: KSAT (ABC)

Demographics:

Interests & Habits:

Age: 55+

Gold Enthusiast

Household: Owns Home

PGA Golf Fan

Education: High School Graduate

Enjoys Hunting

LMS San Antonio Chart

Source: Comscore TV, Preliminary Data, Oct. 23-29, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WOAI - News 4 San Antonio

196.6K

763

2

KSAT 12 & KSAT.com

113.6K

856

3

KENS 5 & Kens5.com

107.8K

823

4

KABB FOX 29 News, San Antonio

19.6K

523

5

Univision San Antonio

14.7K

355

Source: Comscore Social, PowerRankings, Oct. 23-29, 2023, US.
*Disclaimer: Data Pulled 11/7/2023; All preliminary data should be used for directional purposes only