MLB All-Star Weekend Shines in San Francisco - San Jose, CA

Overview:

It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away. The MLB All-Star Game on KTVU (FOX) earned the largest live household rating amongst series on Broadcast with a 6.7. Amongst cable series, it was the 2023 Home Run Derby on ESPN that earned the top spot with a live household rating of 2.7.

On the network side, KTVU (FOX) saw continued success, with the network earning an average live household rating of 1.9 for the week, and securing the number one position amongst broadcast networks. On cable, MSNBC earned the number one network ranking for the week, pulling in an average live household rating of 0.6.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Top Five Cable Series (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Top Five Broadcast Networks (by Rating)

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Top Five Cable Networks (by Rating)

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Network Persona Spotlight: KTVU (FOX)

Source: Comscore TV, Preliminary Data, Jul. 10-16, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Source: Comscore Social, PowerRankings, Jul. 10-16, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only