- July 26, 2023

MLB All-Star Weekend Shines in San Francisco - San Jose, CA

Local TV Snapshot: July 10-16, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: San Francisco – San Jose, CA
Hours of TV Viewed: 69.0 Million
TV Households: 2,059,301
National Rank: #8

Overview:

It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away. The MLB All-Star Game on KTVU (FOX) earned the largest live household rating amongst series on Broadcast with a 6.7. Amongst cable series, it was the 2023 Home Run Derby on ESPN that earned the top spot with a live household rating of 2.7.

On the network side, KTVU (FOX) saw continued success, with the network earning an average live household rating of 1.9 for the week, and securing the number one position amongst broadcast networks. On cable, MSNBC earned the number one network ranking for the week, pulling in an average live household rating of 0.6.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

FOX MLB ALL-STAR GAME

KTVU (FOX)

T

6.7

138.4K

2

The Ten O'clock News on KTVU FOX 2

KTVU (FOX)

U

4.8

99.3K

3

The Ten O'clock News on KTVU FOX 2

KTVU (FOX)

M, T, W, R, F

4.4

91.0K

4

The Ten O'clock News on KTVU FOX 2

KTVU (FOX)

S

4.2

85.5K

5

KTVU Mornings on 2 at 7am

KTVU (FOX)

M, T, W, R, F

3.8

77.5K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

2023 MLB All Star Home Run Derby

ESPN

M

2.7

54.6K

2

The Last Word with Lawrence O'Donnell

MSNBC

M, T, W, R, F

1.0

21.0K

3

Deadline: White House

MSNBC

M, T, W, R, F

1.0

20.4K

4

The Rachel Maddow Show

MSNBC

M

1.0

19.8K

5

MLB Baseball

ESPN

U

0.9

19.5K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KTVU (FOX)

1.9

39.6K

2

KGO (ABC)

1.8

36.4K

3

KPIX (CBS)

1.4

28.7K

4

KNTV (NBC)

1.0

20.2K

5

KRON (My Network TV)

0.8

16.7K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

MSNBC

0.6

12.6K

2

CNN

0.6

12.2K

3

ESPN

0.5

10.7K

4

FNC (FOX News Channel)

0.5

9.7K

5

HGTV (HGTV: Home & Garden Television)

0.3

5.5K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.

Network Persona Spotlight: KTVU (FOX)

Demographics:

Interests & Habits:

Age: 55+

Enjoys Gambling in a Casino

Education: Has Completed Some College

Participates in Fantasy Sports

Property: Owns Residence

Watches PGA Tour Golf

Local Market Snapshot

Source: Comscore TV, Preliminary Data, Jul. 10-16, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

KGO - ABC7 News

201.1K

759

2

KTVU Channel 2

131.3K

523

3

KNTV - NBC Bay Area

105.6K

775

4

KRON 4 News

86.4K

698

5

KSTS - Telemundo 48

30.7K

570

Source: Comscore Social, PowerRankings, Jul. 10-16, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only