2023 State of Streaming
It was All-Star week for Major League Baseball, and residents of the San Francisco-San Jose, CA market couldn’t look away. The MLB All-Star Game on KTVU (FOX) earned the largest live household rating amongst series on Broadcast with a 6.7. Amongst cable series, it was the 2023 Home Run Derby on ESPN that earned the top spot with a live household rating of 2.7.
On the network side, KTVU (FOX) saw continued success, with the network earning an average live household rating of 1.9 for the week, and securing the number one position amongst broadcast networks. On cable, MSNBC earned the number one network ranking for the week, pulling in an average live household rating of 0.6.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
FOX MLB ALL-STAR GAME
The Ten O'clock News on KTVU FOX 2
M, T, W, R, F
KTVU Mornings on 2 at 7am
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.
2023 MLB All Star Home Run Derby
The Last Word with Lawrence O'Donnell
Deadline: White House
The Rachel Maddow Show
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, San Francisco-San Jose, CA Market, Week of Jul. 10-16, 2023, US.
KRON (My Network TV)
FNC (FOX News Channel)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
Enjoys Gambling in a Casino
Education: Has Completed Some College
Participates in Fantasy Sports
Property: Owns Residence
Watches PGA Tour Golf
Source: Comscore TV, Preliminary Data, Jul. 10-16, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
KGO - ABC7 News
KTVU Channel 2
KNTV - NBC Bay Area
KRON 4 News
KSTS - Telemundo 48
Source: Comscore Social, PowerRankings, Jul. 10-16, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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