Overnight Traffic Analysis Reveals DNC Convention Drove Thousands to Political Sites, both Democratic and Republican

RESTON, Va., July 30, 2004 – Comscore Networks today released an overnight analysis of Web visitation related to the Democratic National Convention. Among other findings, the analysis revealed that visitation to JohnKerry.com spiked dramatically during the candidate’s speech late Thursday. Comscore also monitored an increase in traffic to GeorgeWBush.com during Senator Kerry’s speech.

Comscore findings included:

  • JohnKerry.com drew an average of 28,000 visitors per hour between 10:00 AM and midnight EDT on Thursday, July 29. In total, more than 300,000 Americans visited JohnKerry.com yesterday, a substantially higher level than is recorded on an average day (in June, JohnKerry.com drew an average of approximately 40,000 visitors per day).
  • On Thursday, July 29, visitation to JohnKerry.com peaked between 10:00 PM EDT and 11:00 PM EDT, the period during which Senator Kerry delivered his speech (which encouraged Americans to visit the site). During that hour, the site drew approximately 50,000 visitors.

Hourly Visitation to JohnKerry.com
Thursday, July 29, 2004
Source: Comscore Networks

Time (EDT)

Hourly Visitors

6:00 PM


7:00 PM


8:00 PM


9:00 PM


10:00 PM


11:00 PM


  • During Senator Kerry’s speech, GeorgeWBush.com drew approximately 30,000 visitors – the highest hourly traffic level recorded in at least the past week.
  • As the convention dominated news coverage this week, well over 100,000 Americans visited JohnKerry.com each day this week from work. Interestingly, traffic was most concentrated during lunch hours (between approximately 11:00 AM EDT and 3:00 PM EDT). At peak usage periods, more than 45,000 visitors per hour logged on to JohnKerry.com.

About Comscore Networks
Comscore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as Microsoft, Verizon, Best Buy, The Newspaper Association of America, Knight Ridder Digital, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.

Bill Daddi
Daddi Brand Communications