RESTON, Va., July 30, 2004 – Comscore Networks today released an overnight analysis of Web visitation related to the Democratic National Convention. Among other findings, the analysis revealed that visitation to JohnKerry.com spiked dramatically during the candidate’s speech late Thursday. Comscore also monitored an increase in traffic to GeorgeWBush.com during Senator Kerry’s speech.
Comscore findings included:
About Comscore NetworksComscore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its patent-pending technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by global leaders such as Microsoft, Verizon, Best Buy, The Newspaper Association of America, Knight Ridder Digital, Nestlé, Wells Fargo & Company, GlaxoSmithKline, and Orbitz. For more information, please visit www.comscore.com.
+1 312 775 firstname.lastname@example.org