Comscore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®),... En savoir plus
Earlier today at an event in New York City, Fox, Turner and Viacom shared additional details on Comscore’s participation in their joint OpenAP initiative. This planned open audience platform... En savoir plus
Comscore today announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. En savoir plus
Fantastic TV, TVB, ViuTV and HK4As award six year contract to Hong Kong’s leading media research provider. CSM Media Research, a joint venture between Kantar Media & CTR, has been awarded th... En savoir plus
Comscore today announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia with the introduction of data from its recently launched mobile consumer pa... En savoir plus
Comscore, Inc. today published its 2017 international mobile report, ‘Mobile’s Hierarchy of Needs’. This new report traces the global evolution of smartphones and tablets to become the prima... En savoir plus
Comscore, a leading cross-platform measurement company, today announced it has been selected as the preferred vendor for audience measurement in Finland for the next two years. En savoir plus
Comscore, Inc. today published its 2017 U.S. Cross-Platform Future in Focus report. Available to the public as a complimentary download, the report provides a retrospective view of the major... En savoir plus
Comscore today announced that its Chief Research Officer Josh Chasin has been elected to the Advertising Research Foundation’s (The ARF) Board of Directors. In addition, Vice President of An... En savoir plus
Comscore today announced it has signed an expansion agreement with Sinclair Broadcast Group, adding WSBT (CBS) South Bend, Ind., KUQI (FOX) Corpus Christi, Texas and KHGI (ABC) and KFXL (FOX... En savoir plus