Amidst economic uncertainty and a possible looming recession, how do we predict consumer shopping behavior in the near future and what that means for brands? What new retail formats are being tested that will surprise, delight and build loyalty among consumers? Personalization is evolving rapidly, giving rise to explosion of retail media networks – how are retailers innovating? What other shifts will brands and retailers need to make in order to provide value, quality, entertainment, service and convenience to shoppers?
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How and where are consumers shopping today? What impact has inflation, the recession, and pandemic had on consumer behavior and marketing? This presentation steps out trends brands should be aware of in 2023.
Comscore connects the dots to dollars including digital commerce trends, category-level findings, mobile spending, and the role of social media in digital commerce.