- March 9, 2023

ARF Shopper 2023

Publicis Media Office
Chicago, IL, United States

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Today’s Shopping Landscape: Strategies for the Changing Consumer Journey

Amidst economic uncertainty and a possible looming recession, how do we predict consumer shopping behavior in the near future and what that means for brands? What new retail formats are being tested that will surprise, delight and build loyalty among consumers? Personalization is evolving rapidly, giving rise to explosion of retail media networks – how are retailers innovating? What other shifts will brands and retailers need to make in order to provide value, quality, entertainment, service and convenience to shoppers?

Heading along? Connect with our team to set up a coffee or a meet and greet.

Shifting Consumer Shopping Behaviors and the Changing Path to Purchase

March 9 : 10:00 am
Ian Essling
Ian Essling
Senior Director, Survey Insights
Comscore
Jason Clough
Jason Clough
Senior Director, Partnerships & Insights
Comscore

How and where are consumers shopping today? What impact has inflation, the recession, and pandemic had on consumer behavior and marketing? This presentation steps out trends brands should be aware of in 2023.

Comscore connects the dots to dollars including digital commerce trends, category-level findings, mobile spending, and the role of social media in digital commerce.

Add to Calendar 09-03-2023 10:00:00 31-12-1969 19:00:00 America/Chicago ARF Shopper 2023 - Shifting Consumer Shopping Behaviors and the Changing Path to Purchase Shifting Consumer Shopping Behaviors and the Changing Path to Purchase

How and where are consumers shopping today? What impact has inflation, the recession, and pandemic had on consumer behavior and marketing? This presentation steps out trends brands should be aware of in 2023.

Comscore connects the dots to dollars including digital commerce trends, category-level findings, mobile spending, and the role of social media in digital commerce.

Publicis Media Office, Chicago, IL, United States Comscore events@comscore.com false DD/MM/YYYY