- 8 octobre - 10 octobre 2024

NAB Show 2024

Javits Centre
New York City , NY , United States

Transact and Optimize Cross-Platform Campaigns In-Flight Across Screens and Markets with Comscore Advanced Audiences & Comscore Campaign Ratings.

For more event details visit https://nabshow.com/newyork2024/

Local Measurement Innovation: Building a Cross-Platform Future

9 octobre : 10:15 - 10:45 ET
Mandy Leef
Mandy Leef
SVP, Account Management
Comscore
Hanna Gryncwajg
Hanna Gryncwajg
SVP, Commercial
Comscore

Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. We will showcase our Advanced Audiences television currency and Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement and in-flight optimization solution available at the local market level, featuring actual results from partners.

Ajoutez à votre agenda 9-10-2024 10:15:00 9-10-2024 10:45:00 America/New_York NAB Show 2024 - Local Measurement Innovation: Building a Cross-Platform Future Local Measurement Innovation: Building a Cross-Platform Future

Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. We will showcase our Advanced Audiences television currency and Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement and in-flight optimization solution available at the local market level, featuring actual results from partners.

Javits Centre, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY

Fireside Chat with TV News Check: Local Ads and the Real World - Where Innovation Meets Adoption

9 octobre : 14:00 - 14:15
Hanna Gryncwajg
Hanna Gryncwajg
SVP, Commercial
Comscore
Mandy Leef
Mandy Leef
SVP, Account Management
Comscore

How can advertising buyers, sellers and their clients optimize audience reach across screens in the local markets where consumers are making key decisions? How can cross-platform audience measurement and in-flight optimization help advertisers, networks and broadcasters optimize media investments on many platforms and in each local market? Join a conversation about how Comscore is innovating with its Advanced Audiences television currency and with Campaign Ratings, a first-to-market cross-platform campaign measurement and in-flight optimization solution.

Ajoutez à votre agenda 9-10-2024 14:00:00 9-10-2024 14:15:00 America/New_York NAB Show 2024 - Fireside Chat with TV News Check: Local Ads and the Real World - Where Innovation Meets Adoption Fireside Chat with TV News Check: Local Ads and the Real World - Where Innovation Meets Adoption

How can advertising buyers, sellers and their clients optimize audience reach across screens in the local markets where consumers are making key decisions? How can cross-platform audience measurement and in-flight optimization help advertisers, networks and broadcasters optimize media investments on many platforms and in each local market? Join a conversation about how Comscore is innovating with its Advanced Audiences television currency and with Campaign Ratings, a first-to-market cross-platform campaign measurement and in-flight optimization solution.

Javits Centre, New York City, NY, United States of America Comscore events@comscore.com false DD/MM/YYYY