The Spook-tacular Impact of Halloween on Social Media
Driving campaign efficiency with privacy-centric, ID-free targeting
Lowering cost per diagnosis (Dx) with privacy-centric, ID-free targeting
Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
Fast Facts: ‘Bhool Bhulaiyaa 3’ Film Release Sparks Social Media Engagement...
CIMM Summit 2024
CIMM's annual Summit in NYC is the flagship in-person event, that brought together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical i...
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
Benefits of Impressions-Based Buying
Fast Facts: ‘Demure’, the keyword taking social media by storm
Comscore Social Incremental Audience