Whither the Click?
Comscore: The World's Fastest Growing Market Research Firm
Who's Right?
One of the longest running debates in the digital world is over audience measurement methodologies. Despite the fact that advertisers and their agencies largely discount Web site server-based claims o...
All About iPhone
Where is Webvan when you need them?
The Myth of Static IP
I’ve run into a handful of cases lately where distinct IP Address counts have been offered as evidence that Comscore’s numbers underrepresented an audience. These are very easy cases to address, but t...
Credit Angst Still a Problem for Subprime Borrowers
In Praise of Online Advertising
Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Ass...
One Million Trees and Counting
Consider Both Sales Lift and Reach When Using Online Advertising to Grow Of...
What Are Your Segments Doing Online?
Moody's Gets Online
Gas Prices Drive “Hybrid” Searches
Ad Industry Reacts to New Online Media Planning Tools
State of the Global Internet - With a Focus on Asia
e-Marketing Effectiveness Benchmarks for the Pharmaceutical Industry
The Wizard of Oz had it right…