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Moving Beyond the Click – How Digital Advertising (Should) Work

The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and t...

How Publishers are Gaining Share in a Growing Display Advertising Market

According to Comscore Ad Metrix, nearly 1.3 trillion display ads were delivered to U.S. Internet users in Q3 2010, marking a 22% increase versus a year ago. Facebook.com led all online publishers with...