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Crafting Gamer Audiences with Comscore’s Plan Metrix

Comscore digital insights helped Dexerto understand their target audience with deeper psychographic targets

Buy Now Pay Later (BNPL) Booms as Debt Costs Soar

Top third-party ‘Buy Now Pay Later’ solutions like Affirm, Afterpay and Klarna, experienced tremendous growth in their US user base during the pandemic and have seen continued this trend continue as i...