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Social Networking Accounts for Largest Share of Minutes in Mexico

An analysis of how Internet users in Mexico spend their time online revealed that Social Networking now leads all categories based on total minutes, accounting for 28.6% of time spent online in July...

Lessons Learned - Driving Effective Returns with Digital Media

During this session, Comscore VP of Marketing Solutions Mike Zeman discussed five key lessons learned based on an array of Comscore advertising effectiveness studies conducted on behalf of some of the...