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Small Screens Make a Big Impact Across Europe

In Europe, the computer is no longer the only access point for digital content. The below chart shows what % of website traffic originates from non-computer devices such as Mobiles and Tablets by mark...

Value Claims Improve Advertising Effectiveness in Recessionary Times

In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent...