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Social Questions: What is Your Biggest Challenge on Social?

What can the social media ecosystem do better? Our new series Social Questions looks at key issues in the industry, for everyone ranging from marketers to data analysts and creators.

Lift Off: Brand Research in the Cross-Platform Age

As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand m...