This session delves into cross-platform measurement, consumer habits across devices and formats, and the major players shaping Canada's digital and social media scene. Gain valuable... Read more
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...