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Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

In this session at ARF Audience Measurement 2015, Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable im...

How the “Buy Button” Can Help Fill the M-Commerce Gap

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. Comscore’s recently released Q1 2015 data shows that while 59 percent of digital shopping ti...