Ad Week 2016: How do you evaluate quality delivery?
Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go.
Effet de halo: Comment le fait d’annoncer sur des éditeurs Premium améliore...
Normes publicitaires Comscore, T1 2016
Combattre la fraude publicitaire pour accroître le ROI : table ronde avec K...
La fraude publicitaire a des conséquences néfastes indéniables sur l’industrie du média digital, coûtant des milliards de dollars en budgets publicitaires perdus. Même des niveaux relativement faibles...
Mobile video is driving force in this election
Will digital ads outpace TV?
Box Office Overview
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Vision
Shopping goes mobile
Mobile shopping up 50%-60% season-to-date
Focus on your product don't get stuck in a rut
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
THIS could boost ad spending
Millennial habits