Comscore's Predictive Audiences are the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.
Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
Scale & Depth
The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Watchers by Streaming Service
Cord Cutters, Young Moms, Life Stage
Polk Automotive In-Market and Owner Segments
Non-FCRA Financial Segments
How it works
Seed Set Consumer behaviors from industry-leading providers
Panels Comscore’s best-in-class digital, mobile, TV & wifi panels
2nd largest Contextual crawler
Cookie-Free Patent-pending predictive audiences
Faites connaissance de nos experts
Directrice, Activation Solutions
Rachel Gantz est directrice d'Activation Solutions. À ce titre, elle supervise la stratégie de mise sur le marché des produits d'activation de Comscore.