The standard for cookie-free audience targeting at scale
Comscore's Predictive Audiences are the industry's first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences. The solution delivers scale and precision for audiences from Comscore, IHS Markit, PlaceIQ, and TransUnion for use across digital, mobile, and connected TV (CTV) campaigns.
Unique Panel Assets
Comscore’s best-in-class digital, mobile, TV, and wifi panels provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.
Intelligent Categorization
Proprietary AI extracts the contextual essence of page, video, or audio content and classifies the content across 350k subcategories.
Scale & Depth
The combination of panel assets and contextual categorization technology uniquely position Comscore to transform valuable audiences into contextual targets without cookies for holistic targeting across web, app and CTV.
Available Segments
Comscore
TV Viewership
OTT/Gaming
|
Personas
...and more |
Partners
IHS Markit
PlaceIQ
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TransUnion
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