Audience Segmentation

							Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.
							
                        

Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.

Person-Centric, Unduplicated Insights

Leverage Comscore’s massive desktop and mobile panels to obtain reliable, passively-observed Total Digital behavior.

Comprehensive Data

Report on data across tens of thousands of digital properties and mobile apps – aligned with Comscore’s flagship MMX^® Multi-Platform.

Granular Data

Access and combine a wide array of ~4,000 niche targets across 22 interest, behavior and lifestyle categories to create richer custom segments.

Avantages du produit

Agencies & Advertisers Publishers & Content Owners

Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
Align your marketing strategies with the key interests and lifestyles of your target audience.
Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.

Command premium ad pricing by proving the relevancy of your total digital audience.
Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
Know where to focus your marketing efforts to grow site traffic from your key audiences.

"La transparence et la confiance sont la monnaie du marché publicitaire. Publishers Clearing House (PCH) offre un inventaire performant, touchant un public large et très engagé. Les mesures de partenaires indépendants comme Comscore permet aux annonceurs de réaliser l’opportunité que leur apporte PCH."
Steve Bagdasarian
Président, Médias
Publishers Clearing House Media

"Alors que nous cherchons à élargir notre audience et nos capacités de monétisation, nous nous devons de renforcer notre mesure d’audience pour obtenir des analyses détaillées et granulaires"
Rich Routman
directeur exécutif des relations publiques
Minute Media

Faites connaissance de nos experts

Joe Lahr

General Manager, Digital Audience

A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.

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Ashwath Rajendran

Senior Product Manager

Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team. Ashwath manages digital media planning tools such as Plan Metrix & Segment Metrix, advertising intelligence products such as Ad Metrix & Search Planner as well as ecosystem intelligence products such as Mobilens and qSearch across multiple global markets.

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