Connect consumers’ interests, attitudes, and behaviors with their digital media consumption
Comscore Plan Metrix® Multi-Platform combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view.
Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.
Build data-driven media plans and persuasive campaigns based on a deep understanding of your target audience.
Align your marketing strategies with the key interests and lifestyles of your target audience.
Identify relevant online locations and measure any target audience across desktop and mobile based on the needs of a specific media plan.
Command premium ad pricing by proving the relevancy of your total digital audience.
Deliver more value to your advertisers with a knowledge of the lifestyles, attitudes, demographics and product preferences of your site visitors.
Know where to focus your marketing efforts to grow site traffic from your key audiences.
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General Manager, Digital Audience
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team. Ashwath manages digital media planning tools such as Plan Metrix & Segment Metrix, advertising intelligence products such as Ad Metrix & Search Planner as well as ecosystem intelligence products such as Mobilens and qSearch across multiple global markets.