Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences and can generate competitive comparisons.
A seventeen-year veteran of Comscore, Joe has made a career of driving innovation in the digital media measurement space. Joe and his team help deliver valuable tools for measuring digital audiences in an ever-evolving media landscape.
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Ashwath Rajendran serves as a Senior Product Manager on the Digital Audience Product team. Ashwath manages digital media planning tools such as Plan Metrix & Segment Metrix, advertising intelligence products such as Ad Metrix & Search Planner as well as ecosystem intelligence products such as Mobilens and qSearch across multiple global markets.