Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent.
En tant que directeur général de Custom Products, Walid contribue à la mise au point de nouvelles solutions de mesure pour les clients. Walid a plus de 20 ans d'expérience chez Comscore, ce qui lui permet de créer des offres personnalisées répondant aux besoins de nos clients.
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As Vice President, Survey Insights, Natasha manages Comscore’s Brand Survey Lift and works with clients on designing cross platform solutions. She has spent over two decades in research and analytics and oversees a team of researchers who manage advertising effectiveness studies across a gamut of industries.