Measure the branding impact of digital, TV and cross-platform ad campaigns
Comscore Brand Survey Lift™ is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative.
Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent.
Determine the most effective media allocations and ensure results are truly cross-platforms.
Optimize campaign strategy by evaluating the lift contribution of networks, publishers, placements and creatives.
Build stronger cross-platform campaigns by applying learnings over time to continue to improve campaign outcomes and ROI.
Prove the value of your site or network of sites and grow revenue by demonstrating the ability to drive strong branding results.
Encourage bundled, multi-media sales by demonstrating the relative and holistic effectiveness of your various media channels.
Better package inventory based on its ability to generate specific branding effects across platforms.
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Senior Vice President, Data Analysis
En tant que directeur général de Custom Products, Walid contribue à la mise au point de nouvelles solutions de mesure pour les clients. Walid a plus de 20 ans d'expérience chez Comscore, ce qui lui permet de créer des offres personnalisées répondant aux besoins de nos clients.
As Vice President of Survey Insights, Natasha has spent two decades in research and analytics. She works with clients on designing cross media solutions and oversees a team of researchers who manage advertising effectiveness studies.
She has been managing the Agency and CPG survey business. She also manages comscore’s Brand Survey Lift solution.