Using flexible measurement and attribution methods, Brand Survey Lift provides marketers, agencies and media companies with insight into a campaign’s ability to drive lifts in key branding metrics, such as awareness, favorability and purchase intent.
As General Manager of Custom Products, Walid has helped pioneer new and niche measurement solutions for clients. Walid has over 20 years of experience at Comscore bridging the gap between our syndicated products by building Custom offerings that meet our clients’ needs.
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As Vice President of Survey Insights, Natasha has spent two decades in research and analytics. She works with clients on designing cross media solutions and oversees a team of researchers who manage advertising effectiveness studies.
She has been managing the Agency and CPG survey business. She also manages comscore’s Brand Survey Lift solution.