Monitor brand health and optimize creative rotation strategies to maximize ROI
Comscore Brand Monitor™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.
Brand and ad exposure data is available for TV, digital, over-the-top (OTT), social and print. Comscore Creative Evaluation™ assesses the impact of ad creatives and messaging on consumers’ brand preferences, identifications, emotions, and perceptions.
Utilize a single, cost-efficient platform that combines brand and ad tracking data and insights.
Relate meaningful changes in brand equity to business performance and advertising exposure to inform future strategy.
Leverage a customizable design to account for individual brand and ad strategies, yielding a better return on the research investment.
Increase value add for your advertiser clients by optimizing media spend to drive stronger results.
Demonstrate placement benefits and compare lift performance relative to competitors.
Drive thought-leadership by helping to increase depth of user brand preferences.
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Senior Vice President, Brand Health
As Senior Vice President of Comscore Brand Health, Michael has spent over 15 years in the brand health and creative testing space. He is responsible for leading Comscore’s Advertising Effectiveness and Brand Insights business across all industries.
As Vice President of Brand Health Rachel Day, has led all servicing efforts across behavioral, survey-based, and creative evaluation/tracking solutions within the retail vertical at Comscore. She continues to own the relationship with the world's largest retailer and has spent over a decade in the industry.