The State of Social Media
Brand and ad exposure data is available for TV, digital, over-the-top (OTT), social and print. Comscore Creative Evaluation™ assesses the impact of ad creatives and messaging on consumers’ brand preferences, identifications, emotions, and perceptions.
As Senior Vice President of Comscore Brand Health, Michael has spent over 15 years in the brand health and creative testing space. He is responsible for leading Comscore’s Advertising Effectiveness and Brand Insights business across all industries.
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As Vice President of Comscore Brand Health, Rachel has spent 20 years advising clients on how to produce effective advertising, optimize creative in-market, and improve the health of their brands. She manages several industry-leading account relationships and leads business development for the Comscore Brand Health Vertical.