Brand and ad exposure data is available for TV, digital, over-the-top (OTT), social and print. Comscore Creative Evaluation™ assesses the impact of ad creatives and messaging on consumers’ brand preferences, identifications, emotions, and perceptions.
Cross-Platform Brand and Ad Insights
Strong Sales Correlation
- Utilize a single, cost-efficient platform that combines brand and ad tracking data and insights.
- Relate meaningful changes in brand equity to business performance and advertising exposure to inform future strategy.
- Leverage a customizable design to account for individual brand and ad strategies, yielding a better return on the research investment.
- Increase value add for your advertiser clients by optimizing media spend to drive stronger results.
- Demonstrate placement benefits and compare lift performance relative to competitors.
- Drive thought-leadership by helping to increase depth of user brand preferences.