Quantify the branding impact of ads delivered across desktop, mobile, TV, CTV, radio, print, out-of-home and cinema.
Leverage trusted Comscore Validated Campaign Essentials (VCE) data to inform measurement results.
Leverage unique multi-touch attribution for sophisticated analysis as well as traditional lift methods, including exposed/control.
As Senior Vice President of Comscore Brand Health, Michael has spent over 15 years in the brand health and creative testing space. He is responsible for leading Comscore’s Advertising Effectiveness and Brand Insights business across all industries.
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As Vice President of Comscore Brand Health, Rachel has spent 20 years advising clients on how to produce effective advertising, optimize creative in-market, and improve the health of their brands. She manages several industry-leading account relationships and leads business development for the Comscore Brand Health Vertical.