Leveraging TV viewing from more than 75 million screens and more than 30 million households across the U.S., TV Essentials offers a level of granularity and stability absent from traditional television measurement services—including more precise and more reliable ratings for large and niche networks alike—all day, every day.
In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.
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Prasad apporte plus d'une décennie d'expérience à son rôle de vice-président des produits TV et multiplateforme chez Comscore. Sur le sujet de la mesure de la télévision adressable Prasad est un innovateur reconnu dans le secteur.