Leveraging TV viewing from more than 60 million screens and more than 30 million households across the U.S., TV Essentials offers a level of granularity and stability absent from traditional television measurement services—including more precise and more reliable ratings for large and niche networks alike—all day, every day.
Comscore Advanced Audiences™
Massive and Passive Measurement
Exact Commercial Ratings
Avantages du produit
- Prove the value of your audience to buyers and sell more advertising by helping to identify and reach high-value targets.
- Optimize resources and minimize waste with more reliable and stable television measurement.
- Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
- Pinpoint valuable audiences based on lifestyle, behavior programming preferences, vehicle ownership and purchase intent.
- Maximize your current ad budget by reaching more of your actual customers and high-value prospects on TV.
- Ensure that your campaign performed as expected with the ability to go beyond C3 and get your Exact Commercial Ratings®.
- Make informed cable programming decisions and negotiate more effectively using key insights into the true value of network subscriptions.
- Sell more ads by showing buyers where and when their target consumers are watching across your offerings.
- Inform your media buying strategies and marketing tactics to more effectively market your own products and services to consumers.