Understand the true value of television audiences

Comscore TV Essentials® provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.

Leveraging TV viewing from more than 60 million screens and more than 30 million households across the U.S., TV Essentials offers a level of granularity and stability absent from traditional television measurement services—including more precise and more reliable ratings for large and niche networks alike—all day, every day.

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Comscore Advanced Audiences

Pinpoint the valuable audiences you want to reach using Comscore’s industry-leading insights on audience TV consumption habits, buying patterns, auto ownership and more. 
Comscore Advanced Audiences<sup>™</sup>

Massive and Passive Measurement

Access passively collected, second-by-second local market viewership information from over 60 million TV set-top boxes.
Massive and Passive Measurement

Exact Commercial Ratings

Determine how specific national TV commercials perform rather than settling for the average of all commercials within a telecast.
Exact Commercial Ratings
  • Prove the value of your audience to buyers and sell more advertising by helping to identify and reach high-value targets.
  • Optimize resources and minimize waste with more reliable and stable television measurement.
  • Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
  • Pinpoint valuable audiences based on lifestyle, behavior programming preferences, vehicle ownership and purchase intent.
  • Maximize your current ad budget by reaching more of your actual customers and high-value prospects on TV.
  • Ensure that your campaign performed as expected with the ability to go beyond C3 and get your Exact Commercial Ratings®.
  • Make informed cable programming decisions and negotiate more effectively using key insights into the true value of network subscriptions.
  • Sell more ads by showing buyers where and when their target consumers are watching across your offerings.
  • Inform your media buying strategies and marketing tactics to more effectively market your own products and services to consumers.

Meet the Experts

Steve Walsh
Steve Walsh
Executive Vice President, Local TV

In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.

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Prasad Joglekar
Prasad Joglekar
Senior Vice President, General Manager, Television and Cross Platform Products

Prasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.

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