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Advertising Effectiveness: Benchmarks and Best Practices

Digital advertising has evolved from a direct response medium to a branding medium very quickly in the last few years. Digital advertising is also growing in sophistication and importance, so the trad...

Comscore Reports May 2014 U.S. Smartphone Subscriber Market Share

Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from Comscore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 201...