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Malaysia’s Multi-Platform Consumer Behaviour

Comscore recently announced major upgrades to MMX Multi-Platform and Mobile Metrix in Malaysia with the introduction mobile consumer panel data. This Android mobile panel expands Comscore’s measuremen...

The #1 digital advertising metric is…

Comscore is excited to be part of next month’s IAB UK Upfronts, which promises to be “a showcase of premium digital advertising opportunities”. It would be interesting to survey the brand marketers an...