Bill Livek

President and Vice Chairman

Bill Livek has been in the business of measuring consumer behavior for more than three decades. As President and Vice Chairman for comScore, his passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in audience measurement.

Bill says his mission at comScore is to accelerate the pace of that innovation, and offer an improved solution for cross-platform measurement, not available anywhere else.

“Our expertise and information assets enable us to provide the most granular measurement solutions that reflect the ever-changing way that people are consuming content across platforms."

Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.

Prior to joining comScore, Bill served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. Bill previously served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Co-President of Experian Research Services, Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.

When he’s not busy overseeing the advancement of comScore’s cross-platform initiative, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, week long bike trip.