Novembre 1, 2022

Activation Sales Development Representative

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Job Title: Activation Sales Representative

Location: Remote

About this Role: 

Our Activation team focuses on leveraging Comscore's data for targeting specifically within the programmatic space. We're focused on continuing to lead the market on next gen innovation and looking to grow the team to help us get there!  

We are seeking a high performing individual with strong initiative and a passionate drive for data and the programmatic space to join our Activation team.  The ideal candidate will have an entrepreneurial spirit and be motivated to play a key role in growing business with key programmatic stakeholders and helping them derive value from Comscore's best in class audience and contextual targeting assets.

What You’ll Do: 

  • Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets 

  • Identify opportunities across our Activation business with key partners by prospecting based on usage reports to educate on our overall solution and drive more usage 

  • Identify major entities that are not on current usage reports and conduct outreach to educate on overall solution and drive usage 

  • Educate and reinforce Comscore’s value proposition through key messaging and providing deeper understanding of benefits to clients across all Comscore solutions and services 

  • Manage and maintain a pipeline of interested prospects and engage sales executives for next steps 

  • Identify best practices to refine the company’s lead generation playbook 

  • Understand customer needs and requirements, staying current on all programmatic industry trends 

  • Utilize usage reports, prospecting tools, and email to generate new sales opportunities 

  • Conduct cold outreach to prospects

  • Identify prospect's needs and suggest appropriate products/services 

  • Proactively seek new business opportunities in the market

  • Set up meetings or calls between (prospective) customers and sales executives

  • Report to sales manager with weekly, monthly, and quarterly results 

What You’ll Need: 

  • Bachelor’s degree 

  • Demonstrated ability to work solo as well as being a productive team member, conducting daily client/prospect outreach 

  • Highly organized self-starter 

  • Strong communication skills via phone and email 

  • Proven creative problem-solving approach and strong analytical skills 

  • Strong desire to learn and grow within a fast paced sales organization 

  • Ability to quickly grasp and adapt in a fast-paced technology, data-driven environment

  • Experience working with/at agencies, agency trading desks, programmatic buying teams, and/or programmatic platforms a plus 

  • Initiative to grow and retain business 

  • Highly skilled in building trust by understanding client objectives and recommending best practices 

  • Sense of humor and can-do attitude are a must 

  • Compensation $40,000 - $50,000 Base; Commensurate with experience

About Comscore

At Comscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we’re united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you’re motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we’d love to hear from you.


Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.


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Activation Sales Development Representative

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