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According to Comscore Ad Metrix, more than 33% of all U.S. online display ad impressions appeared on Facebook in February 2011, three times greater than its nearest rival. While publishers hope to achieve a wide audience reach comparable to Facebook, they can possess other strong and unique characteristics to attract site audiences. Learn the additional key metrics advertisers and agencies rely on today to evaluate their online media buys.
This session provides digital media intelligence for publishers and their implications for driving online ad sales revenue. Key highlights of this session include:
Learn how you can communicate the value of your audience to advertisers and investors.