Rubik allows you to create unique targets based on viewing of more than 250 networks and endless combinations of demographic segments to more precisely analyze inventory, report reach and frequency, evaluate advertising campaigns and optimize advertising planning.
Comscore Advanced Audiences™
Optimized Ad Planning
- Gain a deeper knowledge of your customer base using Advanced Audiences and custom reports to pinpoint which audience segments are watching and when.
- Reliably plan and sell advertising using dynamic targets to assess spot and promotion effectiveness.
- Prove the value of your audience to buyers by helping buyers identify and reach high-value targets.
- More effectively plan advertising by comparing networks and dayparts for their success against every desired combination of demographic segments.
- Build an optimized ad plan by evaluating your current schedule or generate a custom schedule based on your budget, goals and target consumers’ viewing habits.
- Determine a campaign’s success by discovering how many viewers of an earlier promotion later tuned into programming.