TV Audience Optimization

							Comscore Rubik™ provides a quick and flexible means to analyze viewing patterns, advertising exposure and consumer behavior against TV ratings within a comprehensive TV analytics platform.
							
                        

Rubik allows you to create unique targets based on viewing of more than 250 networks and endless combinations of demographic segments to more precisely analyze inventory, report reach and frequency, evaluate advertising campaigns and optimize advertising planning.

Custom Analyses

Analyze programming and ad success by combining demographics, programming and dayparts to create the custom reports you need.

Comscore Advanced Audiences^™

Go beyond age/gender to find and reach high-value audiences based on their behavior, interests and lifestyles.

Optimized Ad Planning

Maximize ROI with a custom ad schedule generated to fit your unique budget, goals and audience.

Key Benefits

TV Networks & MVPDs Agencies & Advertisers

Gain a deeper knowledge of your customer base using Advanced Audiences and custom reports to pinpoint which audience segments are watching and when.
Reliably plan and sell advertising using dynamic targets to assess spot and promotion effectiveness.
Prove the value of your audience to buyers by helping buyers identify and reach high-value targets.

More effectively plan advertising by comparing networks and dayparts for their success against every desired combination of demographic segments.
Build an optimized ad plan by evaluating your current schedule or generate a custom schedule based on your budget, goals and target consumers’ viewing habits.
Determine a campaign’s success by discovering how many viewers of an earlier promotion later tuned into programming.

Meet the Experts

Steve Walsh

Executive Vice President, Local TV

In his role as EVP, Television, Steve helps local station groups and national networks effectively measure and understand how consumers interact with video content across Linear, Digital, OTT and Addressable platforms. Since the launch of Comscore's local television solution a decade ago, Steve and his team have helped over 1,000 local stations and over 200 television networks prove the value and relevance of their audiences with Comscore.

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Prasad Joglekar

Senior Vice President, General Manager, Television and Cross Platform Products

Prasad brings more than a decade of experience at some of the industry's most influential companies to his role as SVP and GM of TV and Cross Platform Products at Comscore. In addition to driving innovation in Comscore's legacy television solutions, Prasad has been a defining industry voice on the topic of addressable TV measurement.