Understand the true value of television audiences

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Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.

With the largest and most representative TV viewing measurement footprint covering 1-in-3 homes across 75 million TV screens in over 30M households—including STBs from every major cable, satellite, and vMVPD provider—Comscore offers a level of granularity and stability absent from traditional television measurement services.

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Another industry first

48-hour results, in all 210 markets

Get a quicker look at campaign pacing and viewing levels with preliminary quarter-hour-level estimates. Pulse metrics are built from the zip code level up, from the same passive & massive data that powers final numbers.

Pulse data is available within the Comscore TV system, as well as via data feed to any TPP that surfaces Comscore final data.

Scale & Stability of Data

Access massive second-by-second viewership data collected passively across every major MVPD and vMVPD households, 24/7/365 through return path device data.

Comscore Advanced Audiences™

Go beyond age/gender to find and reach high- value audiences based on the programming they watch, the lifestyles they lead, the way they vote, the cars they drive and the products they buy.

Trusted Methodology

Rely on the same trusted currency that hundreds of networks, agencies and advertisers plan, transact and evaluate upon.

Vantaggi Principali

TV Networks Agencies & Advertisers MVPDs

• Prove the value of your audience to buyers and sell more advertising by identifying high-value audience targets.
• Help advertisers effectively and efficiently meet their goals with reliable and stable TV measurement data.
• Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.

• Pinpoint valuable audiences based on lifestyle, behavior, programming preferences, vehicle ownership and purchase intent.
• Optimize your TV ad plans and budget by reaching more of your relevant customers and high-value prospects versus competitors.
• Ensure that your campaign performed as expected with the ability to go beyond C3 and get your Exact Commercial Ratings®.

• Make informed programming decisions and negotiate more effectively with key insights into the true value of program viewership.
• Sell more advertising by showing buyers where and when their target consumers are watching across your offerings.
• Inform your media buying strategies and marketing tactics to find desirable targets for your own products and services.