Understand the true value of television audiences

Comscore TV National provides television buyers and sellers with precise, massive-scale measurement of national television programming and advertising.

With the largest and most representative TV viewing measurement footprint covering 1-in-3 homes across 75 million TV screens in over 35M households—including STBs from every major cable, satellite, and vMVPD provider—Comscore offers a level of granularity and stability absent from traditional television measurement services.

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Scale & Stability of Data

Access massive second-by-second viewership data collected passively across every major MVPD and vMVPD households, 24/7/365 through return path device data.  
Scale & Stability of Data - National TV

Comscore Advanced Audiences™

Go beyond age/gender to find and reach high- value audiences based on the programming they watch, the lifestyles they lead, the way they vote, the cars they drive and the products they buy.  
Comscore Advanced Audiences<sup>™</sup>

Trusted Methodology

Rely on the same trusted currency that hundreds of networks, agencies and advertisers plan, transact and evaluate upon.
Trusted Methodology

Vantaggi Principali

TV Networks Agencies & Advertisers MVPDs
  • Prove the value of your audience to buyers and sell more advertising by identifying high-value audience targets.
  • Help advertisers effectively and efficiently meet their goals with reliable and stable TV measurement data.
  • Make smarter programming and promotional decisions by knowing precisely what and when your audience is watching.
  • Pinpoint valuable audiences based on lifestyle, behavior, programming preferences, vehicle ownership and purchase intent.
  • Optimize your TV ad plans and budget by reaching more of your relevant customers and high-value prospects versus competitors.
  • Ensure that your campaign performed as expected with the ability to go beyond C3 and get your Exact Commercial Ratings®.
  • Make informed programming decisions and negotiate more effectively with key insights into the true value of program viewership.
  • Sell more advertising by showing buyers where and when their target consumers are watching across your offerings.
  • Inform your media buying strategies and marketing tactics to find desirable targets for your own products and services.