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28 giu 2017

Comscore Introduces Extended Video Reporting in China to Deliver Granular Insights into Online Video Consumption at the Programme Level

Comscore today announced the launch of Extended Video in China. The new offering delivers programme-level insights into online video consumption, providing granular data into the content vie...
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15 giu 2017

Comscore Announces Major Enhancements to MMX Multi-Platform and Mobile Metrix in Argentina with Introduction of Mobile Consumer Panel Data

Comscore today announced major upgrades to MMX Multi-Platform and Mobile Metrix in Argentina with the introduction of data from its recently launched mobile consumer panel. The introduction...
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15 giu 2017

Comscore Announces Expanded MMX® Multi-Platform Measurement, As Well As Major Enhancements to Mobile Metrix in Germany

Comscore today announced the expanded MMX® Multi-Platform measurement, along with major upgrades to Mobile Metrix in Germany with the introduction of data from its recently launched mobile...
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14 giu 2017

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstan...
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13 giu 2017

Comscore and CTR Announce Expanded Multi-Platform and Mobile Measurement in China

Comscore and CTR Market Research today announced major upgrades to Comscore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR....
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12 giu 2017

Symphony Health and Comscore Introduce Next Generation Cross-Channel Optimization & Measurement Solution

Symphony Health and Comscore today introduce DRx 2.0, a next generation cross-channel media optimization and measurement solution that delivers data faster and makes insights more actionable...
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9 giu 2017

Comscore Appoints Five New Members to its Board of Directors

Comscore announced that its board of directors has appointed five new members, effective today: Lisa Gersh, former CEO of Martha Stewart Living Omnimedia and co-founder of Oxygen Media; Mark...
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7 giu 2017

UPS Study: U.S. Online Shoppers Turning to International Retailers

Nearly half of avid U.S. online shoppers bought items from international retailers, demonstrating the need for retailers to offer more personalized services as a way to compete against lower...
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7 giu 2017

Comscore to Present at ARF Audience Measurement 2017

Comscore today announced that leaders from the company will be presenting at the Advertising Research Foundation’s (ARF) Audience Measurement 2017 conference.
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1 giu 2017

Comscore to Participate in Upcoming Investor Conferences

Comscore today announced that it will participate in the upcoming investor conferences. Executive Vice Chairman and President Bill Livek will present at the ninth annual Gabelli Movie and...
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