- 11 febbraio 2026

Fast Facts: 2026 Winter Games Opening on Social Media

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

The opening ceremony of Milano–Cortina 2026 on 6 February generated unprecedented levels of social buzz, with 179% total actions increase compared with the prior Winter Games.

In this infographic you will find insights from record engagement levels to fashion-led conversations and the emojis that defined the moment.

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For more data on Winter Games online impact, or to learn how Comscore measurement can help you, contact us.

Ulteriori informazioni

Social Sports